It is becoming more apparent that many organisations in both the private and public sectors are experiencing problems in dealing with the quality of the data held within their IT systems. Many CRM systems have built-in data cleansing facilities but none of these provide the data manipulation necessary to solve the problem at its root.
MatchSoft is the cleansing, matching and de-duplication service available from Foyle Technologies which parses existing data into distinct elements utilising extensive reference tables and identifies duplication hence allowing the customer to choose a cleansing routine.
Sample Scenario
You have six references to a single customer 'm'. Every time you contact that customer, it means you could be "wasting" not only five pieces of correspondence but a good customer relationship. A customer who receives six pieces of correspondence from the same organisation is not likely to be inspired to be loyal, or to purchase. A solution that can ensure that every customer is targeted effectively, will, literally, pay its own way, not just in operational efficiencies but also through customer loyalty.
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